Famous billionaire heir, Kiddwaya has declared himself promoter and upholder of the Afrobeats genre.
He revealed, while speaking on MTV Base Africa’s programme, Official Naija Top 10, said that his aim is to preserve the genre from culture vultures who might want to dominate and take over the genre.
According to him, he has made it his life’s mission to promote Afrobeats music outside Nigeria and prevent culture vultures from taking everything
In his words, he said;
“I want us [Nigerians] to really be able to maintain our grip on afrobeats. Because I fear that we do all these hard works; the music and it [the masters] will be completely owned by the white person.
“I feel like we need to do more to own our stuff. So, my goal is to promote afrobeats music outside of the country and bring in the right partners so that the ownership is shared. Because there are some vultures out there who just want to come and take everything; they own the artists, they own the labels, they own everything.
“One of my biggest fears is Nigeria losing its identity. What does a Nigerian look like? Yes, they put on agbada. But the younger Nigerian looks American. We are losing it. We need to be mindful of that.”
